Review: I used Target’s “up&up Evening Facial Moisturizing Lotion” For 14 Nights – Here’s My Results

Could target's very own night cream be your skin's budget hero?
Updated on: June 15, 2025

Image courtesy of Target

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up&up might not have the red-carpet glamour of luxury skincare houses, but this Target-owned budget brand has quietly earned a reputation for smart formulas that do not strong-arm your wallet. The brand’s latest bedtime offering, the rather utilitarian-sounding Evening Facial Moisturizing Lotion, promises a lot for a product that could easily be mistaken for any old night cream on a crowded shelf.

According to up&up, this lotion leans on a trio of skincare crowd-pleasers – ceramides, niacinamide and hyaluronic acid – to drench skin in moisture, bolster the natural barrier and soften the look of fine lines while you sleep. The description also hints at redness relief and a gentleness suited for sensitive complexions, painting an appealing picture for anyone craving a low-stress overnight treatment.

Curiosity fully piqued, I gave the lotion pride of place on my nightstand for a solid two-week trial. From the first pump to the final verdict, every application was tracked to see if this budget option genuinely deserves a spot in your routine or if it is just another bedtime story.

Disclaimer: This is not a paid or sponsored review. The product was purchased with personal funds, and all opinions expressed are my own. Skincare results can vary from person to person, so your experience may differ.

What Is Evening Facial Moisturizing Lotion?

Evening Facial Moisturizing Lotion is an overnight treatment, which means it is applied as the last step of your nighttime routine and left on while you sleep. Products in this category take advantage of the skin’s natural repair window when cellular turnover peaks and environmental stressors are at a minimum. Because sun exposure and makeup are not factors at night, these formulas can focus on sustained hydration and barrier support instead of lightweight wear or UV protection.

Up&Up positions this lotion as a moisture replenisher and barrier restorer for the face and neck. It leans on three widely studied ingredients: ceramides to fill gaps in the skin’s lipid layer, niacinamide to help reduce visible redness and improve texture, and hyaluronic acid to pull in and hold water. The brand lists the product as suitable for sensitive skin and suggests it can soften the look of fine lines over time.

In practical terms, you can think of it as a budget friendly night cream that aims to lock in hydration, calm irritation and give the complexion a smoother appearance by morning.

Did It Work?

I shelved my usual overnight cream for three full days before starting the test, which felt very scientific if you ignore the fact that my bathroom counter looked depressingly empty. Fourteen nights struck me as a decent window for judging a basic moisturizer, so every evening after cleansing I smoothed two pumps over face and neck, sealing it in with nothing else on top.

First impressions were pleasant. The lotion has that Goldilocks texture, richer than a gel but nowhere near body-butter territory, and it sank in within a minute. By morning my skin felt comfortably cushioned, not greasy, and the usual tightness around my cheeks was noticeably dialed down. Redness along the sides of my nose looked a touch lighter after just three uses, which had me optimistic.

Midway through the trial hydration benefits were still obvious. Flakiness that sometimes shows up between my brows never appeared, and makeup glided on more smoothly during the day. Fine lines at the corners of my eyes, however, looked exactly the same. I also started spotting a couple of tiny closed comedones on my chin. Nothing dramatic, but worth noting if you clog easily.

By the final stretch the lotion had proven itself a solid overnight quencher and gentle enough for my mildly sensitive skin. My barrier felt calm, redness was modestly reduced and overall tone looked a bit more even. What it did not deliver was any visible softening of fine lines or a “renewed” glow that lingered past lunch. The small bumps on my chin stuck around until I reverted to my usual routine.

So did it work? Partly. For dependable hydration and basic barrier support it holds its own at a wallet-friendly price, and I would recommend it to someone who needs a no-frills night cream. Personally I will finish the bottle but I will not be giving it a permanent slot in my lineup because I missed the extra refinement I get from treatments with actives like peptides or gentle exfoliants. Still, it is a respectable performer that does most of what it promises without fuss.

Evening Facial Moisturizing Lotion’s Main Ingredients Explained

The formula leans on a classic moisture-barrier trio of ceramides, niacinamide and sodium hyaluronate then surrounds them with tried-and-true emollients and stabilizers that keep the texture elegant and the pH friendly to skin. Nothing in the INCI raises immediate red flags but a few items warrant a closer look if you have specific concerns.

First up are the three ceramides (NP, AP and EOP) backed by cholesterol and phytosphingosine. Together they mimic the lipids already present in our stratum corneum where they act like mortar between bricks, sealing in water and defending against irritants. Replenishing these lipids is especially helpful when cold weather, exfoliants or age have thinned the skin’s natural supply. The inclusion of multiple ceramide types plus their supporting co-factors is something usually seen in pricier lines which helps explain why the lotion feels richer than its price tag suggests.

Niacinamide sits high on the list, meaning there is likely a meaningful 4-5 percent concentration. At this level niacinamide can reduce redness, improve barrier strength, temper excess oil and gradually brighten uneven tone. It is also well tolerated by most skin although those who flush easily might start with every-other-night use to rule out sensitivity.

Sodium hyaluronate (the salt form of hyaluronic acid) is the formula’s moisture magnet. It pulls water into the upper layers of skin and holds it there so you wake up looking a bit plumper. Because hyaluronic molecules vary in size the hydration tends to be both immediate and sustained, though the effect is strictly topical so do not expect true wrinkle repair.

The supporting cast includes glycerin for humectant power, caprylic/capric triglyceride for a cushiony slip, cetearyl alcohol and behenyl alcohol for structure and mild occlusion and dimethicone to lock everything down with a breathable seal. Of these, cetearyl alcohol and caprylic/capric triglyceride show up on some comedogenicity charts. That means they may clog pores in skin that is highly congestion-prone so anyone battling persistent bumps could patch test first.

Phenoxyethanol, caprylyl glycol and hexylene glycol form a modern preservative system that keeps microbes out without relying on parabens while carbomer and xanthan gum handle viscosity. There is no added fragrance which lowers the irritation risk, a thoughtful touch for sensitive users.

Is the lotion vegan? Not strictly. Cholesterol and phytosphingosine can be sourced from plants or animals and the brand does not specify origin, so strict vegans may want confirmation from up&up customer service. Vegetarians who allow animal-derived by-products should be comfortable with it. As for pregnancy safety, the ingredient list is free of retinoids and strong exfoliating acids yet every topical carries some absorption risk during pregnancy. The safest route is to bring the INCI to your OB-GYN before slathering it on nightly.

One final note: the pH sits in the mildly acidic range that skin prefers which helps keep the barrier enzymes humming and the ceramides in workable shape. All told, the lineup is sensible, focused and mostly gentle but not quite squeaky-clean enough to guarantee zero breakouts or 100 percent vegan friendliness.

What I Liked/Didn’t Like

After two weeks of nightly use here is the straightforward rundown.

What Works Well:

  • Noticeable overnight hydration leaves skin comfortably supple by morning
  • Redness calming effect from niacinamide shows up quickly and quietly
  • Rich yet quick-absorbing texture sits well under additional spot treatments if you layer
  • No added fragrance keeps irritation risk low for sensitive types
  • Priced far below similar ceramide outfits which makes repurchase less of a budget debate

What to Consider:

  • Occlusive base with dimethicone and fatty alcohols may nudge closed comedones in congestion-prone skin
  • Fine line smoothing is modest so those chasing visible anti-aging results might crave extra actives
  • Leaves a light film that some may find too dewy if they prefer a bare-skin feel

My Final Thoughts

Finding a night cream that ticks every box is like hunting for the perfect pillow: comfort is key but you will always wish it fluffed itself just a bit higher. Evening Facial Moisturizing Lotion does the practical stuff well, delivering cushiony hydration and a calmer canvas by sunrise. It never irritated my skin, played nicely with the actives I layered beneath and never wandered into greasy territory. Yet the promises of noticeably smoother lines or a next-day glow stayed in the realm of polite ambition. After two weeks of faithful use I awarded it a respectable 6.5/10 and would suggest it to friends who want barrier support on a tight budget, have mildly sensitive skin and do not mind a whisper of residue. If your wish list leans more toward visible firming or active-heavy resurfacing you will probably crave something punchier.

Because one jar rarely rules them all I keep a small library of nightly options and a few standouts come to mind if you need alternatives. Deascal’s Nocturnal Revive Cream is an excellent all-rounder that handles hydration, barrier repair and a dash of brightening at a wallet-friendly price and it has never clogged my pores. On the slightly more indulgent side BIOSSANCE Squalane + Ectoin Overnight Rescue wraps skin in a weightless cocoon that leaves me genuinely bouncy by breakfast. LANEIGE Water Sleeping Mask remains my go-to for heatwaves or post-retinoid dryness when I need feather-light moisture that lasts, and if you want clinical-leaning credentials Medik8 Advanced Night Restore adds a peptide blend that gives texture a subtle pep over time. I have rotated through each of these pots plenty of times so the praise is hard-earned.

In the end up&up’s lotion is a solid baseline product, the skincare equivalent of cotton sheets: reliable, soothing, never flashy. I will finish the bottle but I will also keep my peptide creams and mild exfoliating masks within reach for nights when I want a little extra theatre.

Before you dive in remember the usual cautions. Patch test on a small area for a couple of days even if it looks innocuous – sorry for sounding like an over-protective parent but nobody enjoys surprise bumps. Maintain realistic expectations and consistent use because hydration gains fade quickly when you slack off. Skincare is a marathon, not a magic trick, and your face deserves the pacing.

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