Ipomoea Purpurea Extract: What Is It, Cosmetic Uses, Benefits & Side Effects

Curious about this ingredient? In this article we're explaining exactly what it is and why it's used within cosmetic formulations.
Updated on: June 30, 2025
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We verify all information on this page using publicly available nomenclature standards from The Personal Care Products Council (PCPC), the European Commission's CosIng database and documentation provided directly by ingredient manufacturers. Our analysis is based on technical data from these sources to ensure accuracy and reliability.

What Is Ipomoea Purpurea Extract?

Ipomoea Purpurea Extract is a plant based ingredient obtained from the leaves and stems of the common morning glory, a flowering vine in the Convolvulaceae family. The plant naturally contains sugars, flavonoids and small amounts of fatty acids, all of which contribute to a soothing, skin friendly profile. Morning glory has a long history in folk practices for its calming and softening properties, and formulators began exploring it for cosmetics once gentle botanical actives became popular in the late 20th century.

To produce the extract, freshly harvested leaves and stems are cleaned, dried then soaked in a mild food grade solvent such as glycerin or ethanol. The solution is filtered to remove plant solids and the solvent is evaporated or diluted, leaving a concentrated liquid or powdered extract rich in water binding compounds. This material is standardized for consistent quality before it is blended into finished products.

You are most likely to find Ipomoea Purpurea Extract in hydrating or soothing lines, including facial moisturizers, anti aging serums, sheet masks, eye creams and after sun gels. It can also appear in lightweight lotions and leave on treatments where a soft, conditioned finish is desired.

Ipomoea Purpurea Extract’s Cosmetic Benefits/Uses

In skin care formulas Ipomoea Purpurea Extract acts as a skin conditioning agent, meaning it helps keep the surface of the skin smooth, hydrated and comfortable. The naturally occurring sugars attract water, the flavonoids provide a mild antioxidant boost and the overall botanical matrix can reduce the feeling of dryness or tightness. When added to a product it supports a softer texture, improves the look of rough patches and enhances the overall sensory experience of the cream, gel or serum.

Who Can Use Ipomoea Purpurea Extract

Thanks to its gentle hydrating profile Ipomoea Purpurea Extract is generally suitable for all skin types including dry, normal, combination and oily. Sensitive skin usually tolerates it well because the extract is low in fragrant compounds and acidity. Extremely reactive or allergy-prone skin should still review the full ingredient list of any product, as irritation more often arises from other formula components rather than the extract itself.

The ingredient is 100% plant derived so it aligns with vegan and vegetarian preferences. Standard cosmetic production of the extract does not involve animal by-products or animal testing in regions that follow cruelty-free regulations, although certification varies by brand.

Current literature shows no specific contraindications for pregnant or breastfeeding women when the extract is used topically in normal cosmetic concentrations. This is not medical advice and anyone who is pregnant or nursing should discuss new skincare products with a healthcare professional to be sure they meet individual needs.

Ipomoea Purpurea Extract is not known to raise photosensitivity. Nevertheless, daily sunscreen is still recommended as part of a broad approach to skin health.

Potential Side Effects/Adverse Reactions

Side effects from topical Ipomoea Purpurea Extract can vary from person to person. The following list covers potential reactions but they are uncommon when the ingredient is properly formulated in a finished product.

  • Redness or mild stinging in highly sensitive skin
  • Contact dermatitis in individuals allergic to plants in the Convolvulaceae family
  • Rare cross-reactivity with pollen allergies leading to itching or hives
  • Interaction with strong exfoliating acids or retinoids intensifying dryness if formulas are layered too quickly

If any irritation or unexpected reaction occurs discontinue use and seek medical advice if symptoms persist or worsen.

Comedogenic Rating

Rating: 0–1. Ipomoea Purpurea Extract is primarily made up of water soluble sugars and flavonoids rather than heavy oils so it does not clog pores on its own. It is therefore considered non-comedogenic to very low on the scale. This makes the extract generally suitable for those prone to acne or breakouts. Only the overall product formula or oily carriers blended with the extract would raise comedogenic risk.

Summary

Ipomoea Purpurea Extract conditions the skin by attracting and holding moisture with its natural sugars, offering a light soothing feel while flavonoids give a mild antioxidant assist. Although it is not one of the beauty industry’s superstar botanicals it pops up in select hydrating creams, serums and masks where a gentle plant-based touch is desired. Safety data show it is well tolerated with few reports of irritation when used in normal cosmetic amounts. As with any new skincare ingredient it is smart to perform a small patch test to confirm personal compatibility.

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