What sets Glooshi apart is our meticulously high standards and our “quality over quantity” outlook. We are dedicated to providing the best, most reliable content on each topic for our readers.
We achieve this through our five-step editorial process:
- In-Depth Research: We thoroughly research, analyse, and understand a topic before we write about it.
- Trustworthy Sourcing: We always cite credible, authoritative sources and link to them when applicable.
- Neutrality: We always strive to remain unbiased and objective in our reporting and analysis.
- Clarity: We deliver information in an understandable and easily-readable format.
- Rigorous Review: Every piece of content is fact-checked and reviewed by a senior editor prior to publishing.
Quality Over Clickbait
Everything we produce is created with our readers in mind. Our mission is to provide reliable information to help you make more educated choices. We will never engage in clickbait, sensationalism, or misleading practices.
The internet is filled with attention-grabbing headlines designed to profit at the expense of accuracy. We pledge to never participate in this activity. Earning and keeping your trust is our highest priority.
Earning Your Trust
We understand that the volume of beauty information online can be overwhelming. Our aim is to be your most trusted source for beauty knowledge, so you can navigate your choices with confidence.
Our content is produced without bias. We will never present personal opinion as objective fact. We strive to give you the concise, effective information you need to make informed decisions about products and routines.
Our Commitment to Exemplary Standards
We know you come to Glooshi for trustworthy knowledge. This is a responsibility we do not take lightly. Our standards are, and will always be, impeccably high.
We are committed to being fair, balanced, unbiased, and honest. We believe these principles build essential trust with our readers and help elevate standards within the beauty community.
Our hiring process ensures that only qualified individuals with unquestionable integrity join our team. We undertake extensive vetting and provide continuous training to ensure our team upholds the high standards we have set for ourselves.
All content is rigorously checked and fact-checked for accuracy and quality. We take our role in the industry seriously, and our team reflects that in everything they produce.
Staying Ahead Of The Curve
The beauty industry is constantly evolving. We are driven to provide you with the most relevant and up-to-date information possible. To ensure this, we regularly take the following steps:
- Step 1: Content Audits
We perform quarterly audits of our published content to evaluate if it needs updating. We update product information, brand details, and terminology to ensure every post remains as accurate as possible. - Step 2: Ongoing Brand Vetting
On a quarterly basis, we comprehensively review the brands we feature to ensure they continue to comply with our ethical and quality policies. - Step 3: Listening To Feedback
We value credible reader feedback about our content and editorial decisions. If you like or dislike an article, you can leave us anonymous feedback using the buttons at the bottom of each article. We promise to take it seriously and fully evaluate our practices. If content needs updating based on feedback, we will do so.
We Cite External Experts
We are aware of our strengths and where we need to defer to expert opinion. Our writers are seasoned professionals, but we are not an authoritative medical or professional board-certified body.
For example, while we cover beauty topics extensively, we are not dermatologists or cosmetic chemists. We will never recommend products marketed as medical solutions for specific conditions. We trust and cite certified doctors, dermatologists, estheticians, and scientists. You should always consult a healthcare or licensed beauty professional for specific health concerns.
Our focus is on educating about commercial beauty products, ingredients, brands, and trends.
Prioritising Diversity & Inclusivity
Beauty is for everybody. We are passionate about promoting a diverse and inclusive culture within the beauty space and are determined to give marginalised voices a platform. You can read our full commitment to this in our dedicated Diversity & Inclusion Policy.
Honesty Is The Best Policy
We pride ourselves on radical transparency. We run our platform with openness and objectivity. We have no hidden agenda. All advertisements and sponsored content on our platform are clearly disclosed in accordance with our Advertising Disclosure.