Introduction
Florence by Mills might ring a bell if you spend any time in the skin care aisle yet it still feels like a hidden gem for anyone who has not ventured beyond its TikTok fame. The Gen Z founded label has built a reputation on playful formulas that are still rooted in solid ingredient science and its commitment to clean, vegan and cruelty free standards makes it hard not to applaud.
Enter the Feed Your Soul Love U A Latte Coffee Glow Mask, a name that practically winks at you from the shelf. The brand bills this as a coffee infused multitasker that can moonlight as either a hydrating mask or an energizing scrub, all while drenching skin in hyaluronic acid and glycerin for a quick glow up. Intrigued by the promise of barista level radiance, I devoted two full weeks to morning and evening trials to see if this java inspired treat earns a spot in your routine or just smells like Sunday brunch.
What is Feed Your Soul Love U A Latte Coffee Glow Mask?
This formula sits in the wash-off mask category, meaning you smooth it onto clean skin, let it work for a short window then rinse it away. Wash-off masks are popular for delivering a concentrated hit of active ingredients without the commitment of an overnight leave-on product, making them a straightforward option for beginners and seasoned skincare users alike.
Florence by Mills positions this particular mask as a two-in-one: leave it on for about 15 minutes to treat it like a traditional hydrating mask or use it immediately as a gentle face scrub. The key players are finely milled coffee seed powder for mild manual exfoliation and a blend of humectants—hyaluronic acid, sodium hyaluronate and glycerin—to pull water into the skin’s surface. Botanical extras like cocoa, papaya and grape extracts round out the ingredient list while the caffeine content aims to give a temporary perked-up look. As with all the brand’s launches, the formula is marketed as vegan, cruelty free and aligned with its clean standards.
Did it work?
In the name of hard science I benched my usual wash off mask for a few days, slapped on an imaginary lab coat and gave this coffee concoction the spotlight. Fourteen days felt like a fair testing window so I used it every other morning as a quick scrub and twice a week as the full 15 minute mask.
First impressions: the grounds feel soft enough that my skin never screamed in protest yet there is enough grit to know exfoliation is happening. After rinsing, I saw that classic post scrub flush and a nice hit of surface hydration. Makeup sat a little smoother for the first few hours though by late afternoon my combination skin looked about the same as usual.
Day seven rolled around with modest improvements: fewer dry flakes around my nose and a subtle brightness that friends politely described as “well rested.” Not a total glow up but noticeable if you stared long enough. The mask function delivered a temporary plumping effect, likely thanks to the humectant trio, but the caffeine perk faded by lunchtime.
By day fourteen results plateaued. Texture felt marginally softer and those papaya and glycolic acids kept congestion at bay yet deeper concerns like faint hyperpigmentation remained unchanged. I experienced no irritation but did need a richer moisturizer at night because the combination of manual and chemical exfoliation left me feeling a touch tight.
So did it work? Kind of. It lives up to its promise of a quick radiance boost and gentle exfoliation but stops short of game changing transformation. I will finish the jar out of sheer frugality and because weekend brunch selfies appreciate the extra glow, though I will likely return to my longtime favorites once it is empty.
Feed Your Soul Love U A Latte Coffee Glow Mask’s main ingredients explained
At the heart of this mask are old-school humectants glycerin and its bigger cousin diglycerin, both of which behave like microscopic sponges pulling water from the environment into the upper layers of skin for that quick, juicy look. They are paired with a trio of hyaluronic acid molecules in different sizes (plain hyaluronic acid, hydrolyzed hyaluronic acid and sodium hyaluronate). The smaller fragments sit a bit deeper while the larger ones stay closer to the surface, so together they create a short-term plumping effect that fades after cleansing but still feels satisfying.
The coffee element comes in three forms: finely milled Coffea arabica seed powder for manual exfoliation, coffee seed oil for a hint of emollience and caffeine for a fleeting vasoconstrictive perk that can reduce the appearance of morning puffiness. Add cocoa seed extract and you get a mild antioxidant boost, although the rinse-off nature means you probably will not see long-term protection from environmental stressors.
Chemical exfoliation shows up as a gentle one-two punch. Glycolic acid, the smallest alpha hydroxy acid, loosens dead surface cells to brighten tone while papaya fruit enzymes lend a subtler proteolytic nudge. Salicylic acid, the lone beta hydroxy acid, slips into pores to dissolve oil buildup making the formula a light option for congestion control rather than a hardcore acne treatment.
Support ingredients like butylene glycol and propanediol help the texture spread evenly, while polyglyceryl emulsifiers and cetearyl alcohol stabilize the creamy base. Caprylic/capric triglyceride softens skin but, along with cetearyl alcohol, can be mildly comedogenic for some users. That simply means it has the potential to clog pores in individuals prone to breakouts though the risk is low given the rinse-off format.
The fragrance sits low on the list yet those with sensitivities should note its presence. The preservative system relies on phenoxyethanol and hydroxyacetophenone, both common in modern “clean” formulas. Every ingredient is plant derived or synthetic so the product remains suitable for vegans and vegetarians and, per the brand’s ethos, no animal testing is involved.
Pregnancy safety is a gray area: the inclusion of salicylic acid and caffeine puts it in the caution zone. Most dermatologists advise expecting users to skip leave-on salicylic acid but opinions differ for short contact products like masks. When in doubt consult your healthcare provider before slathering it on.
Overall the ingredient lineup balances humectant hydration with a cocktail of physical and chemical exfoliants making it a solid once-or-twice weekly refresh. Just remember its benefits are short lived without a consistent follow-up routine and those with very sensitive or acne-prone skin should patch test first.
What I liked/didn’t like
Here is the quick rundown after two weeks of use.
What works well:
- Two-in-one format makes it easy to swap between a speedy scrub and a more pampering mask
- Ground coffee offers mild physical exfoliation while humectants leave skin looking freshly hydrated
- Clean, vegan and cruelty free credentials are a welcome bonus for ingredient-conscious shoppers
What to consider:
- Glow and plumpness fade by mid-day so frequent use may be needed to maintain results
- Blend of manual and chemical exfoliants can feel drying on sensitive or already retinol-treated skin
- Price lands in the moderate bracket where competition offers longer-lasting benefits
My final thoughts
Finding a wash off mask that strikes the right balance between immediate payoff and long term skin respect is harder than the marketing gloss suggests. I have rotated through more formulas than I care to admit and approached Love U A Latte with a healthy mix of curiosity and skepticism. After two weeks of consistent trials I can say it performed exactly to the middle of the road promise a 7/10 score implies: pleasant to use, quick to pep up the complexion yet not transformative enough to earn permanent residency in my cabinet. I would recommend it to friends whose main goal is a gentle pick me up before an event or selfie session especially if they appreciate clean vegan formulas and do not mind needing a richer cream afterward. If stubborn hyperpigmentation, oil control or deep resurfacing is on your wishlist you will probably want something with a little more muscle.
Should you feel like browsing beyond the Florence by Mills aisle a few standouts I have used and loved deserve mention. Deascal’s Pink Clay Glow Mask is an excellent all rounder that exfoliates clears pores brightens and refreshes without leaning too drying or too rich all at a very reasonable price. Caudalie’s Instant Detox Mask offers a wine country take on pore clearing with grape marc and pink clay that leaves skin noticeably smoother in ten minutes. Innisfree’s Super Volcanic Pore Clay Mask is a budget friendly option I reach for when humidity spikes and my T zone needs serious oil mop up. For those willing to splurge NIOD’s Flavanone Mud brings a clever blend of clays and antioxidant technology that keeps congestion at bay longer than most masks I have tested.
Before you caffeinate your face or dive into any of the alternatives please remember the basics: patch test behind an ear or along the jaw first listen to your skin and step back if redness lingers. I know I sound like an over protective parent but short contact treatments can still surprise you. Lastly masks are a sprint not a marathon; the glow they deliver fades unless supported by a consistent routine of cleansing moisturizing and daily sunscreen. Keep expectations realistic enjoy the momentary radiance and your skin will thank you.