Introduction
Kiko Milano might still be better known for its color cosmetics, yet skincare has quietly become its playground for quirky textures and punchy actives. The Italian brand loves a bold claim and its latest launch certainly sounds like a triple espresso for the complexion: meet the Power Shake Glow Me Up Mask. The name alone suggests a barista level pick-me-up, promising to shake life into dull skin and dial up the glow.
Kiko says this solid mask glides on in seconds, hugs the face with a firm balm-gel feel and leaves nothing but softness and a “sophisticated radiance”. The formula is spiked with lemon extract, vitamin C, hyaluronic acid and a cocktail of peptides, all wrapped in a citrus-rose-camellia fragrance that aims to turn your bathroom into a mini spa. It is marketed for every skin type and every schedule, with a ten-minute wait time and hands-clean application.
To see if it delivers beyond the hype I swapped out my usual weekly treatments and used Power Shake Glow Me Up Mask for a full two weeks, logging each application and every change I noticed. Here is what I learned and whether it deserves a spot on your shelf and budget.
What is Power Shake Glow Me Up Mask?
Power Shake Glow Me Up Mask is a rinse-off treatment designed to sit on the skin for a brief window then be removed with water. Products in the wash-off mask category act as a concentrated yet temporary veil, allowing active ingredients to make their impact without remaining on the face long term. For newcomers that means a lower risk of irritation compared with leave-on serums and a neat way to slot targeted care into a busy routine.
This particular mask has a firm balm-gel texture that clings evenly to clean, dry skin and is meant to stay put for ten minutes. Once rinsed it promises a soft feel and what the brand calls a “sophisticated radiance”. The formula leans on familiar crowd-pleasers: lemon extract to brighten, vitamin C for antioxidant support, hyaluronic acid to replenish water and a lineup of peptides aimed at smoothing the look of fine lines. It is marketed as suitable for dry, normal and combination skin types and is lightly scented with a blend of citrus, floral and woody notes to add a sensory element to application.
In short, think of it as a quick glow booster rather than a long-wearing treatment. You pop it on, give it ten minutes to do its thing then wash it away along with the day’s residue and, ideally, a layer of dullness.
Did it work?
In the name of science I parked my regular wash-off mask for a few days before starting the test run, which felt wildly professional considering the only lab involved was my bathroom mirror. Fourteen days seemed like a fair window to judge results, so I slotted the mask in every other evening after cleansing and let it sit the recommended ten minutes before rinsing.
The very first use delivered what I call the “fresh from a brisk walk” look. My cheeks took on a subtle sheen and the skin felt smooth, almost as if a fine film of primer had been left behind. I noticed the citrus-floral scent lingered for an hour or so but caused no redness or stinging, a win for my sometimes reactive skin.
By the fourth application that quick glow was becoming predictable: apply, wait, rinse, admire. However I began to see its limits. The brightness it lent me at night rarely lasted past breakfast and the supposed boost in hydration felt surface level. If I skipped my usual rich moisturizer the familiar tightness crept back by midday.
Halfway through the trial I inspected texture changes with the sort of scrutiny usually reserved for bank statements. Fine lines around my mouth looked marginally softer right after use yet were untouched in the long run. Pores behaved similarly; they appeared blurred while the mask was fresh in my routine but returned to business as usual once 24 hours had passed.
On the upside my skin never felt stripped, I experienced zero breakouts and makeup did sit a touch smoother on the evenings I masked. On the downside the promised “sophisticated radiance” read more like a temporary highlighter than a true complexion upgrade. By day fourteen I concluded that Power Shake Glow Me Up Mask works nicely as a quick pick-me-up before an event or a photoshoot but it falls short as a staple treatment. I will reach for it when I want an instant pep talk yet I will not be giving it permanent residency on my shelf.
Main ingredients explained
The ingredient list reads like a greatest hits of modern quick-fix formulas. First up is kaolin, the white clay that gives the mask its structure and mild purifying kick. Kaolin absorbs surface oil without yanking every last drop of moisture, so it suits dry to combination skin better than the more aggressive bentonite clays you find in traditional mud packs.
Next comes propylene glycol and glycerin, two humectants that pull water into the upper layers, lending that immediate plumped finish I saw after rinsing. Sodium hyaluronate, the salt form of hyaluronic acid, reinforces the water reservoir. It sits low on the deck which suggests a supporting role rather than a flood of hydration, explaining why the cushiony feel faded by lunchtime on non-moisturizer days.
The brightening promise rests on a duo of citrus limon (lemon) fruit extract and ascorbyl tetraisopalmitate, a stable oil-soluble vitamin C derivative. The extract offers a quick surface glow thanks to natural alpha hydroxy acids while the derivative aims to supply longer-term antioxidant protection. However it needs time and repeated exposure to convert into active vitamin C inside the skin, so a rinse-off format limits its full potential.
A small army of peptides follows: tripeptide-1, hexapeptide-9, palmitoyl tripeptide-5, palmitoyl pentapeptide-4 and palmitoyl tetrapeptide-7. These lab-crafted chains of amino acids are marketed to nudge collagen synthesis and smooth fine lines. Again, the ten-minute window makes them more of a pep talk than a rigorous boot camp, but the inclusion does no harm and might deliver micro benefits with consistent use.
The fragrance blend combines citrus, rose, camellia, magnolia, sandalwood and musk notes. All are encapsulated under “parfum” plus listed allergens like linalool and citronellol. None are problematic for most users yet sensitive noses or reactive skin types should patch test.
The formula is free of obvious animal-derived materials so it is suitable for vegans and vegetarians. Comedogenic risk looks low; sodium stearate scores mid-range on comedogenic charts but the rinse-off nature and presence of clay keep pores fairly clear. (Comedogenic means an ingredient can clog pores and possibly trigger breakouts.)
Pregnancy considerations are straightforward: while kaolin, glycerin and vitamin C are generally regarded as safe, essential oil components and aromatic compounds can sometimes provoke sensitivity. If you are expecting or nursing it is best to run any new topical past your healthcare provider.
Finally, phenoxyethanol and ethylhexylglycerin serve as preservatives, ensuring the stick stays free of contamination through its lifespan. The red 6 dye gives the product its playful pink tint but does not stain once rinsed. Overall the INCI list balances sensory appeal with mild active power, delivering instant radiance rather than deep-seated change.
What I liked/didn’t like
Here are the quick takeaways after two weeks of masking.
What works well:
- Glides on smoothly and creates an even layer with zero tugging or mess
- Leaves skin feeling soft and looking freshly lit for several hours
- Kaolin and humectants balance oil control with comfort so dry to combination skin stays calm
- Citrus floral scent adds a spa moment yet stayed gentle on my reactive skin
What to consider:
- Glow is fleeting and tends to disappear by the next morning
- Hydration is surface level and may not satisfy those who skip a richer cream
- Peptides and vitamin C have limited time to act so long term firming or brightening is modest
My final thoughts
Power Shake Glow Me Up Mask lands squarely in the “nice to have” camp. It gave me a flattering short-term sheen and never upset my skin yet it stopped short of delivering the deeper hydration or lasting brightness that would make me repurchase on autopilot. After two weeks of consistent use I feel confident that I gave it a proper audition alongside plenty of other wash-off masks I have on rotation. For someone who wants an uncomplicated pick-me-up before a dinner, a meeting or a round of selfies, it does the job without fuss. If you are hoping for a mask that tackles dehydration in a meaningful way or chips away at hyperpigmentation over time you might find its performance polite but underwhelming. I would give it 7/10 and I would recommend it to a friend who loves a quick glow and enjoys a lightly perfumed ritual yet is realistic about its limits.
If you like the concept but crave a little more muscle consider these options I have used and loved. Deascal Pink Clay Glow Mask is an excellent all-rounder that exfoliates clears pores and brightens in one go, delivering a noticeable reset for every skin type at a very friendly price. Kiehl’s Rare Earth Deep Pore Cleansing Masque is brilliant when congestion is the main concern, leaving skin fresh without the tight afterfeel. Innisfree Super Volcanic Pore Clay Mask adds gentle physical exfoliation so texture looks smoother after a single session. For a more high-tech vibe NIOD Flavanone Mud brings a cocktail of antioxidant punch and balancing clays that seems to keep the complexion clearer for days.
Before you dive in keep a few basics in mind: masks work best as part of a wider routine, not as lone heroes, and their effects fade if you do not keep up regular use. Please patch test any new formula behind your ear or along the jawline first (sorry for sounding like an over-protective parent) and remember that what feels gentle on one face can tingle on another. Happy masking and may your glow be exactly as long lasting as you need it to be.