Our mission is to provide you with the most accurate and reliable skincare content available. To fund this operation and keep our content free for all users, we publish advertisements on our platform. This policy outlines the types of advertising we use and the standards we uphold.
Types of Advertising
Advertising on our site appears in three primary forms:
- Display Ads (Banner Ads): These are advertisements embedded into our web pages. They typically feature an image or text box, and when clicked, will take you to the advertiser’s site. We receive compensation for clicks or impressions.
- Sponsored Content (Advertorials): This is content that we have been paid to produce. The topic is chosen by the sponsor, but the content is created by our team to ensure it meets our quality and editorial standards.
- Affiliate Links: These are special tracking links. If you click on one and make a purchase, we may receive a commission at no extra cost to you.
Our Advertising Standards
We are highly selective about the advertisers and partners we work with. Maintaining your trust is our priority, and we have implemented the following measures to ensure all advertising aligns with our values.
Display Ads
We partner with reputable third-party advertising platforms that use automated systems and human review to serve relevant ads. These partners are contractually obligated to comply with our strict prohibited content list.
While we cannot manually review every single ad served by these networks, we are committed to your experience.
Our current display ad network partners include:
- Google AdSense
- Taboola
Sponsored Content
We maintain full editorial control over all sponsored content. We only agree to sponsored partnerships that meet the following criteria:
- The topic must be a natural fit for our existing content and audience.
- The content must provide genuine value and insight to our readers.
- It must adhere to all truth-in-advertising laws and regulations.
- It must not contain any content from our prohibited list.
Affiliate Links
Before entering any affiliate partnership, we rigorously evaluate the brand and its products. Our criteria include:
- Editorial Vetting: The brand must have a good reputation, uphold strong customer service, and comply with our prohibited content and diversity policies.
- Product Review: Our team evaluates product quality and effectiveness to ensure we only promote products we believe in.
Prohibited Content
To protect the integrity of our platform and your trust, we strictly prohibit advertisements (including display, sponsored, and affiliate) that promote:
- Counterfeit goods or products that infringe on trademarks/copyrights.
- Dangerous products, services, or “snake oil” products with unsubstantiated claims.
- High-risk financial services (e.g., cryptocurrency trading, binary options, payday loans).
- Gambling.
- Unapproved prescription pharmaceuticals or products making unverified medical claims.
- Unlawful or dishonest behavior.
- Sexual material.
- Alcohol, firearms, tobacco, or vaping products.
- Politically motivated content.
- Inappropriate or offensive material that misrepresents, ridicules, or attacks an individual or group based on age, color, national origin, race, religion, sex, sexual orientation, or disability.
Clear Distinction Between Content and Ads
We believe in clear transparency. You should always easily distinguish between our editorial content and advertising.
Identifying Display Ads
All banner advertisements will be clearly labeled with “Advertisement” or “Ad” directly above or adjacent to them.
Identifying Sponsored Content
All sponsored articles will feature a clear disclaimer at the top of the page:
This is a sponsored post. This article was created in partnership with [Brand Name].
Identifying Affiliate Links
Any article containing affiliate links will be disclosed at the beginning:
This post contains affiliate links; if you click on links we provide, we may receive compensation.