Biotin: What Is It, Cosmetic Uses, Benefits & Side Effects

Curious about this ingredient? In this article we're explaining exactly what it is and why it's used within cosmetic formulations.
Updated on: June 23, 2025
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All information on this page is verified using The Personal Care Products Council's (PCPC) INCI database. Our ingredient analyses are based exclusively on PCPC's technical data to ensure accuracy and reliability.

What Is Biotin?

Biotin is a water-soluble member of the B-vitamin family, sometimes called vitamin B7 or vitamin H. Its scientific name, 1H-Thieno[3,4-d]imidazole-4-pentanoic acid, describes a small molecule built around sulfur and nitrogen rings attached to a five-carbon side chain. In nature you find it in foods like egg yolks, nuts, seeds, and leafy greens where it helps enzymes break down fats, proteins and carbs. Scientists first noticed its beauty potential in the 1940s after studies showed a link between biotin deficiency and brittle hair or scaly skin. Commercial biotin is usually made by fermenting plant sugars with friendly bacteria, then purifying the vitamin into a crystalline powder that dissolves easily in water or glycols. Cosmetic chemists blend this powder into leave-in and rinse-off hair products, facial serums, anti-aging creams, scalp tonics, sheet masks and lightweight moisturizers that target oily or combination skin.

Biotin’s Cosmetic Benefits/Uses

When added to a formula, biotin supports the look and feel of both skin and hair in several key ways.

  • Anti-Sebum: Helps reduce the appearance of excess oil by supporting enzymes involved in lipid balance, leaving skin and scalp feeling fresh instead of greasy.
  • Hair Conditioning: Coats strands with a lightweight moisture layer that can improve softness, smoothness and overall manageability while helping reduce the look of breakage.
  • Skin Conditioning: Attracts and holds water to the outer skin layers which can make the complexion feel smoother, more supple and comfortably hydrated.

Who Can Use Biotin

Biotin is gentle enough for most skin types. Oily and combination skin often appreciate its light anti sebum effect while normal and dry skin can enjoy the extra hydration it provides. Sensitive skin typically tolerates it well because it has a very low irritation record, though anyone with a known vitamin B7 allergy should steer clear.

Cosmetic grade biotin is usually made by fermenting plant sugars so it is suitable for vegans and vegetarians. Some formulas may blend the vitamin with animal derived ingredients such as beeswax or collagen so label readers should check for a clear vegan sign if that matters to them.

Topical biotin is not known to pose a risk for women who are pregnant or breastfeeding because it stays on the outer skin layers and does not reach the bloodstream at meaningful levels. This is not medical advice and anyone expecting or nursing should ask a doctor before adding new products just to be safe.

The vitamin does not cause photosensitivity, so it will not make skin more likely to burn in the sun. It also plays well with common actives such as niacinamide, peptides and hyaluronic acid which makes it easy to slot into an existing routine.

Potential Side Effects/Adverse Reactions

Reactions to topical biotin are uncommon but everyone is different so the following list covers what could happen, not what will happen for most users. When the ingredient is used at standard cosmetic levels the average person will enjoy it without trouble.

  • Mild redness or warmth in the application area
  • Temporary itching or tingling, especially on a compromised skin barrier
  • Rare allergic contact dermatitis in individuals sensitive to the molecule or other formula components
  • Scalp flaking if the product contains a high level of alcohol and is used too often

If any of these effects occur stop using the product and seek guidance from a healthcare professional.

Comedogenic Rating

Rating: 0/5 (non-comedogenic)

Biotin is water soluble and does not create an occlusive layer that would trap oil or dead cells inside pores. It is also used at low concentrations and often in rinse-off products, keeping its pore-clogging potential practically zero.

For that reason it is generally suitable for people who are prone to acne or breakouts.

Keep in mind the overall formula matters. If biotin is paired with rich oils or waxes the end product could still feel heavy on blemish-prone skin, so scanning the full ingredient list is always wise.

Summary

Biotin acts as an anti sebum agent, hair conditioner and skin conditioner. It supports enzymes that balance surface lipids, pulls in water to keep skin supple and lightly coats hair fibers to improve smoothness and strength.

While wildly popular in dietary supplements, in topical beauty products it tends to play a behind-the-scenes role, showing up most in scalp serums, lightweight moisturizers and fortifying hair treatments.

Its safety record is excellent with minimal reports of irritation or allergy. Still, patch testing a new product is a smart habit to make sure your skin stays happy.

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