Avon is a long-standing name in the beauty world, though some people may have lost touch with it over the years. In an attempt to stand out, they launched the rather ambitiously named Anew Reversalist Plump & Smooth Night Cream, a product touted as boosting hyaluronic acid production by 100% and smoothing fine lines and wrinkles in just a couple of days. After spending a full week using and testing this night cream, the goal was to see if it could really live up to those claims and, more importantly, if it’s something worth investing in.
Note: This is not a paid or sponsored review. All thoughts here are solely based on personal experience, and results may vary from person to person.
What Is Anew Reversalist Plump & Smooth Night Cream?
Anew Reversalist Plump & Smooth Night Cream is a nighttime moisturizer specifically formulated for those looking to address early signs of aging, particularly people around 30 years old and up. According to Avon, it’s designed to help boost hyaluronic acid production in the skin while also reducing the appearance of fine lines and wrinkles.
As a night cream, it works overnight when the skin’s natural regenerative process is most active. Many people favor night creams because they can provide targeted hydration and help support skin during its more intense repair cycle. This one, in particular, claims to start plumping the skin in just a couple of days, thanks to a blend of ingredients like Tri-Elastinex Technology and Protinol™.
Did It Work?
In the name of “science,” my usual night cream was temporarily shelved so I could observe any changes more accurately, very professional, I know. Over the course of seven days, this was applied each night on cleansed skin, sometimes layered over a basic serum. Initially, it felt pleasantly rich, but not too heavy. I woke up to skin that seemed decently nourished, though I didn’t see an immediate plumping effect after the first night.
By day three, there was a subtle difference in how my skin appeared: minor fine lines around my mouth looked a bit softer, and my cheeks felt slightly more hydrated than usual. The formula absorbed well, without leaving any residue on my pillow. Approaching the end of the week, I noticed a gentle improvement in overall smoothness, especially under the eyes. However, it wasn’t the dramatic “wow” moment I’d hoped for, and the claim of seeing major results in just a couple of days felt a bit exaggerated in my experience.
While I did see some minor improvements, I’m not convinced it would earn a permanent spot in my rotation just yet. For those seeking mild benefits with a focus on hydration, it might be a worthwhile trial, but I’ll likely stick with my current go-to night cream for now.
Anew Reversalist Plump & Smooth Night Cream’s Main Ingredients Explained
This cream features a handful of ingredients aimed at hydration, smoothing, and gentle exfoliation. Glycerin and fatty alcohols like behenyl and cetearyl alcohol help lock in moisture, making the formula feel rich without feeling greasy. If you’re concerned about breakouts, most of these ingredients are considered non-comedogenic, meaning they’re not likely to clog pores. That said, everyone’s skin can react differently, so it’s always good to keep an eye on how your skin responds.
Glycolic acid stands out as a mild exfoliant, potentially aiding in smoothing out fine lines over time. Dimethicone and other silicones create a protective barrier and give the cream a silky texture. You’ll also find caprylyl glycol and phenoxyethanol, commonly used as preservatives to keep the formula stable. Protinol™, part of Avon’s signature technology, is added to support collagen levels, while Tri-Elastinex is said to help enhance skin’s elasticity. Although the company claims to boost natural hyaluronic acid production, there’s no direct hyaluronic acid in the list, so bear that in mind.
As for whether it’s vegan or vegetarian-friendly, the ingredient list doesn’t overtly include animal-derived components. However, Avon doesn’t specifically label this as vegan, so anyone with strict vegan criteria may want to double-check the brand’s policies and any additional manufacturing details. There’s nothing here that’s widely recognized as an animal byproduct, but transparency can vary from brand to brand.
One more thing: the formula does include fragrance (parfum), which can be an irritant for those with especially sensitive skin. If you’re fragrance-sensitive, a patch test might be a smart move. Overall, the ingredient mix leans more toward comforting hydration than drastic resurfacing, so you’ll likely see subtle improvements rather than overnight transformation.
What I Liked/Didn’t Like
After giving this product a fair shot, here’s a quick breakdown of its main strengths and a few areas that may need a bit more consideration.
What Works Well:
- Provides a comforting level of overnight hydration without feeling heavy.
- Helps soften the look of minor fine lines, particularly around the mouth and eyes.
- Absorbs nicely and doesn’t leave a noticeable residue on bedding.
What to Consider:
- Has a light fragrance (parfum), so it may not suit everyone’s preferences or sensitivities.
- Requires consistent use to see more pronounced improvements beyond subtle smoothing.
- Mild exfoliating effect from glycolic acid might be too low for those seeking faster results.
My Final Thoughts
After testing Anew Reversalist Plump & Smooth Night Cream for a good week, there’s no denying it does help with hydration and provides a gentle sense of skin-plumping, just not in the dramatic way you might imagine from its claims. Having tried and reviewed many night creams, I’d give this one a personal rating of about 6.5/10. It’s not a game-changer, but it’s also by no means a dud. If you’re in your early thirties or want a lighter approach to smoothing and moisture, it might be a reasonable option. However, for those expecting serious wrinkle-busting power from the get-go, temper your expectations.
Friends have asked if I’d recommend it, and my answer is usually: “It depends on what you’re looking for.” If you need a fairly budget-friendly, comfortable cream that slowly softens fine lines, it’s worth your time. If you crave more immediate results, you might want to look elsewhere. As for who might want to skip it, anyone with fragrance sensitivities or those needing faster-acting formulas may not be fully satisfied.
For anyone exploring other night treatments, there are a few worthwhile alternatives I’ve personally used. At the top of the list is Nocturnal Revive Cream by Deascal, which is an excellent all-rounder that seems to suit all skin types and won’t break the bank. I’ve also had great experiences with Superfood Midnight Facial by ELEMIS, ideal for those craving extra nourishment, and Ultra Repair Hydra-Firm Night Cream by First Aid Beauty, a nice option for easily irritated or dryness-prone skin. And if you’re after a richer texture, Midnight Recovery Omega Rich Cloud Cream by Kiehl’s can deliver a luxurious, comforting feel overnight.
Before wrapping up, just a quick reminder: consider your skin’s individual needs when adding a new product to your routine, and always conduct a patch test first to ensure compatibility. Keep in mind that no night cream offers a permanent fix for fine lines and wrinkles, ongoing use is key for lasting benefits, and stopping frequently can reduce the results you see.