Introduction
Blume might not be on every bathroom shelf just yet but it has quietly built a reputation for clean formulas that punch above their weight. The Canadian brand talks a big game when it comes to transparency and skin kindness and, more often than not, delivers on both.
Enter the Superpower Clay Mask, a name that sounds like it should come with its own cape. Blume promises a ten-minute rescue mission for clogged pores and stressed complexions, powered by a trio of clays plus a few skin-soothing extras. The official line is all about detoxifying, clarifying and balancing while keeping things cruelty free and vegan.
I gave this pink paste a full two-week spin, using it every third evening, to see whether the superhero rhetoric holds up in real life and if it is worth carving out space in your routine and your wallet.
What is Superpower Clay Mask?
Superpower Clay Mask is a wash-off mask, meaning it is applied to clean skin, left in place for a short period and then rinsed away rather than absorbed or peeled. Wash-off masks are popular because they deliver concentrated ingredients in a controlled burst, then come off before they can cause dryness or irritation.
This particular formula sits in the pore clarifying corner of the category. It relies on a trio of clays—kaolin, bentonite and montmorillonite—to draw out excess oil and debris that collect in pores. Those clays are backed by niacinamide for barrier support and subtle brightening plus aloe and licorice root extract to temper any potential redness. The brand sets the recommended wear time at ten minutes, positioning the mask as a quick reset for skin that feels congested or looks dull.
Superpower Clay Mask is marketed as clean, vegan and cruelty free with no added fragrance. In practice that means it skips common irritants like drying alcohols and relies on a streamlined blend of humectants, clays and soothing extracts to achieve its clarifying aim.
Did it work?
In the spirit of very serious at home science I benched my regular wash off mask for a few days before starting the test, coffee mug in hand like a lab coat might appear any minute. Fourteen days felt like a solid window to see real results so I slotted Superpower in every third evening after cleansing and before the rest of my routine.
Application was easy to spread in a thin even film. The clay set without cracking and gave a faint cooling tingle, probably the eucalyptus doing its thing. I let it sit the full ten minutes then rinsed with warm water and followed with a hydrating serum and moisturizer.
First impression: skin felt fresh and noticeably smoother with zero chalky tightness. The next morning my T zone looked a little less shiny and the congestion around my nose seemed flatter though not magically erased.
By the end of week one the mask had become a reliable quick fix before video calls. Pores on my nose appeared tighter for about a day and a half after each use and a stubborn chin blemish calmed down faster than usual. I did not see much of the promised brightness yet but the clay trio definitely kept oil in check without upsetting my barrier.
During the second week the pattern repeated. Each session delivered that satisfying clean slate feeling yet any glow was short lived. I also noticed a faint dry patch on one cheek if I left the mask on even a minute past the timer, a reminder that the formula is gentle but still clay heavy.
So did it earn its superhero title? Partly. It detoxifies and tempers oil on cue, helps nudge breakouts along and never leaves the skin squeaky or red. What it does not do is deliver lasting luminosity or a dramatic reduction in pore size, at least not on my combination skin.
Would I add it to my permanent lineup? Probably not, though I would happily reach for it after a sweaty commute or before an event when I want a quick reset. Think of it as a dependable sidekick rather than the star of the show.
Superpower Clay Mask’s main ingredients explained
The engine of this formula is its clay trio: kaolin, bentonite and montmorillonite. Kaolin is the gentlest, lifting surface oil without stripping. Bentonite is the heavy lifter, swelling when wet to pull debris from deeper in the pore which is why you get that fresh, flattened look afterward. Montmorillonite slots in between, adding extra absorbency while lending a smoother texture so the mask does not crack while it dries.
Niacinamide (vitamin B3) sits high on the list and earns its keep by supporting the skin barrier, nudging down redness and helping regulate sebum. With repeated use it can also brighten uneven tone although, in this particular blend, the short contact time means expectations should stay realistic.
Glycerin and aloe barbadensis juice provide a hit of water-binding hydration that keeps the clays from crossing the line into chalky territory. Licorice root extract offers an antioxidant boost and a mild calming effect that helps offset any irritation from the eucalyptus globulus leaf oil, the latter included for its fresh scent and slight antimicrobial edge.
Tocopheryl acetate (vitamin E) adds another antioxidant layer while phenoxyethanol and ethylhexylglycerin form the preservative system that keeps the jar safe from microbes. Both are present at low levels considered skin friendly by current cosmetic regulations.
On the comedogenic front the formula is mostly in the clear. None of the clays or humectants are known pore-blockers and butylene glycol scores low on the comedogenicity scale. That means it is unlikely to trigger new breakouts though every skin is different; patch testing is still smart. (Comedogenic simply describes ingredients that tend to clog pores and cause comedones, the technical term for blackheads and whiteheads.)
The ingredient list is entirely plant derived or synthetic so it is suitable for vegans and vegetarians. Regarding pregnancy safety, niacinamide and clays are generally considered low risk but essentials oils like eucalyptus can be sensitizing. As always anyone who is pregnant or breastfeeding should check with their healthcare provider before adding new topicals.
One last note for the label hawks: the mask is free of added fragrance, drying alcohols and mineral oil yet it still manages a pleasant spa scent from the eucalyptus. If your skin is highly reactive to essential oils keep that in mind, otherwise the formula strikes a practical balance between purity and performance.
What I liked/didn’t like
Here is the quick rundown of the highs and lows from my two-week test.
What works well:
- Spreads easily and rinses clean with no chalky afterfeel
- Instantly smooths skin and keeps T zone shine in check for about a day
- Balances oil without stripping, helped by niacinamide and built-in humectants
What to consider:
- Brightening effect is mild and fades fast
- Leaving it on past the timer can create a fleeting dry patch
- Benefits rely on regular use so occasional maskers may not see major changes
My final thoughts
After two weeks in rotation I would peg Superpower Clay Mask at a solid 7/10. It does exactly what a dependable wash off mask should: mop up oil, calm angry pores and leave skin feeling cleaner without that parched squeak. If you battle a shiny T zone or see the odd blemish brewing this is an easy pick-me-up that will not sabotage your barrier. On the other hand anyone chasing long-lasting radiance or dramatic pore shrinkage may find the results too fleeting to justify the spend, especially if your routine already includes chemical exfoliants or retinoids.
Would I recommend it to a friend? Yes, but with caveats. I would point oily and combination skin types its way for pre-event clarity or a post-workout reset. I would steer drier or highly sensitive complexions toward something gentler or more hydrating. In short it is a good sidekick, not a holy-grail hero.
For readers weighing their options I have tested plenty of clay masks over the years and a few stand out as worthy alternatives. Deascal’s Pink Clay Glow Mask is an excellent all-rounder that exfoliates, clarifies and brightens in one go yet still suits every skin type at a very friendly price. Kiehl’s Rare Earth Deep Pore Cleansing Masque goes harder on deep clean action when congestion is your main concern. Innisfree’s Super Volcanic Pore Clay Mask brings similar pore-tightening power but with a lighter texture that is easy on reactive skin. Finally The Ordinary’s Salicylic Acid 2% Masque layers chemical exfoliation on top of clay absorption for those who want a little extra smoothing without breaking the bank.
Before you slap on any of the above a quick reality check: wash off masks offer temporary benefits and need regular use to maintain results. Also, please patch test first so you do not end up cursing me for an unexpected flare-up (sorry for sounding like an over-protective parent). Happy masking and may your pores stay calm and collected.