What Is Strawberry Pure?
Strawberry Pure is a specialty aroma chemical crafted by Givaudan that delivers a vivid strawberry note to fragrances. While Givaudan holds the trademarked name, other suppliers often offer molecules of identical chemistry under more generic labels, so it is accessible from multiple sources in the trade.
The material is produced via conventional aroma‐chemical synthesis, typically starting with petrochemical or partially bio-based feedstocks that are assembled through controlled reactions to build its 12-carbon backbone, followed by purification steps that yield a high-purity end product. The result is a clear, slightly syrupy liquid that pours more slowly than water and remains free from color when stored correctly.
In the perfumery palette, Strawberry Pure is considered a workhorse for fruity accords and is frequently used in fine fragrance, personal care, air care and flavored lip products. Its usage rate can span from trace amounts for a subtle lift to several percent when a dominant strawberry impression is desired. Although it is not as ubiquitous as vanillin or hexyl acetate, it is far from rare and most creative labs keep it on hand.
With normal storage conditions it maintains full olfactory strength for roughly two to three years before a gradual decline in freshness becomes noticeable. Price-wise it sits in the mid range among specialty fruit molecules, neither a bargain base note nor a luxury captive, which helps explain its popularity in cost-conscious consumer products as well as higher-end fine fragrances.
Strawberry Pure’s Scent Description
Perfumers group Strawberry Pure in the fruity family, a category known for bright mouthwatering accords that evoke fresh orchard or berry aromas.
On a scent strip the molecule opens with an immediate burst of ripe garden strawberry, complete with the sweet juiciness of berry flesh and a faint suggestion of strawberry jam. Within seconds a creamy nuance emerges, smoothing the fruit and lending a touch of warmth that recalls vanilla yogurt. Underneath that, a light green facet whispers of crushed leaves, giving naturalness and preventing the note from sliding into candy territory.
In the classical fragrance pyramid ingredients are classified as top, middle or base notes based on how quickly they evaporate. Strawberry Pure sits at the very top yet lingers long enough to bridge into the heart. It provides an energetic first impression then gradually hands over to floral or woody companions without disappearing too abruptly.
Projection is lively in the first hour, radiating a friendly halo that can cut through dense blends. Longevity on skin is moderate, roughly three to four hours, though in fabric and hair it can stay detectable for a full day. When combined with ionones or woody molecules it gains extra staying power and feels more seamless throughout the wear of the fragrance.
How & Where To Use Strawberry Pure
Perfumers pick Strawberry Pure when they need an instant red berry burst that feels both natural and lively. It shines in youthful fruity fragrances, summer colognes, playful gourmands and any floral blend that could use a sweet lift. In a classic strawberry accord it sits beside ethyl maltol, gamma undecalactone and tiny touches of leafy green notes to round out the fruit and avoid a candy vibe.
The material is most often dosed between 0.1 % and 2 % of the total concentrate. At the lowest trace levels it simply brightens top notes and softens sharp edges in aldehydic or citrus openings. Around 1 % the strawberry becomes obvious while leaving space for rose, jasmine or violet to bloom. Near the 5 % ceiling it dominates the perfume, tipping the scent toward a jammy dessert profile that some may find synthetic if not balanced by acid or fresh elements.
Strawberry Pure excels in alcohol based fine fragrance, body mists and room sprays. It also survives hot soap making and scented candle wax, where its burning effectiveness is rated very high. The same heat stability lets it lend a happy kick to shampoo and shower gel. It is less impressive on skin after a long workout or in fabrics that undergo harsh washing cycles, so back it up with longer lasting red fruit notes if extended wear is needed.
Overuse can crowd out nuance and create an almost bubble-gum effect. Once the dosage climbs above about 3 % some testers report a plasticky aftertaste. Always build in small steps, blending and smelling after each addition. A simple 10 % alcohol dilution makes measuring easier and reduces the risk of accidental overdosing.
Strawberry Pure blends especially well with ionones for a violet-berry twist, hydroxycitronellal for a dewy floral link, woody cedrol for depth and creamy lactones for a smoothie vibe. It does not clash with most musks but may mask very soft citrus notes if pushed too high. Shake the bulk drum before every decant because the viscous liquid can settle over time.
Safely Using Strawberry Pure
Begin every session by diluting the raw material before evaluation. A 10 % solution in ethanol or dipropylene glycol is common practice. Avoid taking a direct sniff from the neat bottle as the concentrated vapors can overwhelm your nose and increase irritation risk.
Work on a blotter or scent strip in a room with good airflow. Keep gloves on to prevent the liquid from touching skin and wear safety glasses to guard against accidental splashes. These simple barriers are enough for most lab work and help form good habits.
Like many aroma chemicals Strawberry Pure can cause mild skin irritation or trigger allergic responses in sensitive individuals. If you notice redness or discomfort wash the area with soap and water and stop exposure. Anyone who is pregnant or breastfeeding should seek medical advice before handling fragrance ingredients.
Short encounters with low concentrations are generally considered safe yet breathing concentrated vapors for extended periods can lead to headaches or nausea. Cap the bottle promptly and store it away from your main working surface when not in immediate use.
Always read the latest Safety Data Sheet supplied by your vendor because limits or hazard classifications can change over time. Check IFRA guidelines for maximum levels in each product category and keep records of your blend percentages for future reference.
How To Store & Dispose of Strawberry Pure
Keep Strawberry Pure in a cool dark cupboard that stays below normal room heat. A small fridge set to around 10 °C is even better because lower temperature slows oxidation and colour change, though it is not a must if space is limited. Whatever location you choose, protect the bottle from direct sunlight and never place it near radiators or hot equipment.
Choose glass bottles with tight-sealing polycone caps for both the neat material and any dilutions. Dropper tops often leak vapour and invite air so they shorten shelf life. Try to decant into a vessel that can be filled close to the neck. Less headspace means less oxygen touching the liquid which keeps the fruity note lively for longer.
Write the name Strawberry Pure, the CAS number 77-83-8 and the date you filled the bottle on a clear label. Add hazard icons or phrases taken from the Safety Data Sheet so anyone picking up the container knows how to handle it. If you split the material into smaller vials for travel, duplicate the same information on each one.
Should you ever need to dispose of leftover stock, do not pour it down the sink. Although the molecule is classed as inherently biodegradable, it carries an aquatic toxicity warning so wastewater treatment plants may not break it down fast enough. Small residues on blotters can go in normal trash, sealed in a plastic bag. Larger volumes should be mixed with an absorbent such as cat litter, placed into a sealed bag then taken to a household hazardous waste center or handed to a licensed chemical disposal service.
Summary
Strawberry Pure is Givaudan’s ready-to-use building block that delivers a bright realistic strawberry accent to perfume formulas. It opens with juicy red berry freshness, settles into a warm slightly green heart and fades after a day or two which makes it perfect for top and early mid note work.
Perfumers lean on it to energise fruity florals, soaps and candles thanks to its strong bloom when heated. It costs more than mass-market esters but far less than rare naturals so it balances performance against price for both niche and mainstream projects. Stability is good in most products except very alkaline cleaners where support notes may be needed.
Because the character is specific, overuse can steer a blend toward candy so careful dosing is key. Its simple handling requirements and several-day blotter life have made it a staple in modern fragrance labs.
Commercial quantities come straight from Givaudan or through authorised distributors. Hobbyists will find smaller packs and generic equivalents sold by specialist aroma shops and reputable online suppliers, letting both professional and home creators enjoy this versatile strawberry star.